Most of us have names that our parents thought sounded good or because they wanted to connect us with someone else by giving us the same name. Some celebrities change their name because it is part of their brand, but few people have a name that expresses their very being. We name children before we even know what they will be like. How different with the true and living God! When we use his name, we are speaking of a being that is completely different from us and totally unique in the universe and beyond. When we misuse His name, we are not only belittling Him, we are also demonstrating that we have no idea who we are identifying.